Ahmed Al Asheq – Expert in Market Research Methodologies and Marketing Research
Welcome!
Ahmed Al Asheq is an academic researcher and faculty member in marketing, currently serving as an Assistant Professor at DCU Business School, Ireland. He recently completed his PhD at Maynooth University, Ireland, specializing in market research methodologies, consumer behavior, and technology adoption in emerging economies. He also holds an MBA in Marketing from the Asian Institute of Technology (AIT), Thailand.
Academic Expertise in Market Research Methodologies
Ahmed’s academic training and interdisciplinary research focus strongly on market research methodologies, fundamentals of marketing, and empirical research design. His work integrates quantitative and qualitative research methods to examine consumer behavioral intention, digital marketing strategy, and technological adoption in transitional and developing markets.
His research areas include:
Online shopping behavior
Social entrepreneurship
Mobile and Islamic banking adoption
Service quality and SME performance
Marketing strategy in emerging economies
Through advanced market research methodologies, he explores how technological orientation, psychological factors, and marketing strategies influence decision-making processes.
Research Publications and Academic Contributions
Ahmed’s research has been published in peer-reviewed, Scopus-indexed international journals such as:
Journal of Travel Research
Sustainability
The TQM Journal
Institutions and Economies
Innovative Marketing
Problems and Perspectives in Management
Banks and Bank Systems
International Journal of Management and Enterprise Development
His scholarly contributions reflect methodological rigor, theoretical depth, and practical relevance, positioning him as a contributor to the global academic research consortium.
He actively maintains research profiles on Scopus, Google Scholar, ORCID, ResearchGate, and Web of Science (Publons), ensuring research transparency and academic visibility.
Teaching Philosophy and Fundamentals of Marketing
In addition to research, Ahmed teaches undergraduate and postgraduate courses in:
Marketing Management
Digital Marketing
Advertising
Microeconomics
His teaching integrates fundamentals of marketing with practical case studies and research-based learning. He emphasizes critical thinking, analytical skills, and real-world application of marketing research methodologies in business contexts.
Professional Background and Research Impact
Before transitioning fully into academia, Ahmed developed professional experience in business analysis, marketing strategy, and organizational research. This foundation strengthens his applied research approach and enhances the practical impact of his academic work.
His research bridges theory and practice, offering insights valuable to policymakers, entrepreneurs, financial institutions, and business leaders.
Academic Writing and Global Collaboration
Beyond research and teaching, Ahmed maintains a strong interest in academic writing, journaling techniques for research productivity, and interdisciplinary collaboration. He remains actively engaged in expanding his international research network and contributing to impactful scholarship addressing contemporary business and societal challenges.