Academic Researcher And Lecturer In Business And Marketing
Asheq, A. A., Hasan, R. & Coughlan, J. (2025). Social Networking Site Users’ Behavioral Responses Toward
Travel Destinations Promoted by Virtual Influencers: A Multiple-Model Comparison Approach,
Journal of Travel Research. 1-38. https://doi.org/10.1177/00472875251337718
(ABS 4/ABDC-A*).
Ahmed, S., Asheq, A. A., Ahmed, E., Chowdhury, U. Y., Sufi, T., & Mostofa, M. G. (2023). The intricate
relationships of consumers’ loyalty and their perceptions of service quality, price and satisfaction
in restaurant service. The TQM Journal, 35(2), 519-539. https://doi.org/10.1108/TQM-06-2021-
0158 (ABS 1, SCOPUS, ESCI)
Rahaman, M. A., Hassan, H. K., Asheq, A. A., & Islam, K. A. (2022). The interplay between eWOM
information and purchase intention on social media: Through the lens of IAM and TAM theory.
PLOS One, 17(9), e0272926. https://doi.org/10.1371/journal.pone.0314624 (Scopus, SSCI)
Asheq, A. A., Tanchi, K. R., Akhter, S., Kamruzzaman, M., & Islam, K. A. (2022). Examining university
students’ behaviors towards online shopping: An empirical investigation in an emerging market.
Innovative Marketing, 18(1), 94-103. https://doi.org/10.21511/im.18(1).2022.08 (SCOPUS, ESCI)
Asheq, A. A., Tanchi, K. R., Kamruzzaman, M., & Karim, M. M. (2021). The impact of e-marketing
orientation, technological orientation and learning capacity on online SME performance.
Innovative Marketing, 17(3), 168-179. https://doi.org/10.21511/im.17(3).2021.14 (SCOPUS,
ESCI)
3
Ahmed, S., Choudhury, M.M., Ahmed, E., Chowdhury, U.Y. & Asheq, A.A. (2021). Passenger satisfaction
and loyalty for app-based ride-sharing services: through the tunnel of perceived quality and value
for money, The TQM Journal, 33(6), 1411-1425. https://doi.org/10.1108/TQM-08-2020-0182
(ABS 1, SCOPUS, ESCI)
Hossain, M. U. & Asheq, A. A. (2020). Do Leadership Orientation and Proactive Personality Influence Social
Entrepreneurial Intention? International Journal of Management and Enterprise Development,
19(2), 109-125 https://doi.org/10.1504/IJMED.2020.107396 (ABS-1, SCOPUS)
Asheq, A. A., Hasan, R., & Coughlan, J. (2025, April 30–May 3). How do self-congruence and parasocial
interaction with virtual influencers contribute to pre-travel behavior: The moderating role of
anthropomorphism. Paper presented at the MTCON-2025 Conference.
Asheq, A. A., Hasan, R., & Coughlan, J. (2025, May 27–30). Travel behavior and virtual influencers:
Investigating the effects of congruence and anthropomorphism. Paper accepted for presentation
at the EMAC Annual Conference 2025.
Asheq, A. A., Hasan, R., & Coughlan, J. (2025, July 7–10). Development of a unified theory of how
behavioral intention toward virtual influencers (UBIVI) are formed: Evidence from the tourism
industry. Paper accepted for presentation at the Academy of Marketing Conference 2025.
“Need for Encouraging Entrepreneurship” on 14th May 2018 in the daily Independent
(http://www.theindependentbd.com/printversion/details/149803)
“Addressing Gender Gap Through Financial Inclusion in Bangladesh” on 28th April 2018 in the daily
Independent (http://www.theindependentbd.com/printversion/details/147670)
“Improving Women Entrepreneurial Ecosystem in Bangladesh” on 23rd December 2017 in the daily
Independent (http://www.theindependentbd.com/printversion/details/129310)
“CSR Activities and Research” on 15th November 2017 in the daily Independent
(http://www.eindependentbd.com/arc/pre_page/2017-11-15/7)
“How Digitisation is Changing Future Workplace” on 15th September 2017 in the Financial
Express
(http://thefinancialexpress.com.bd/views/how-digitisation-is-changing-future-workplace-1505489049)
“National Policy for Financial Literacy” on 26th January 2017 in the daily NewAge
(http://www.newagebd.net/article/7805/national-policy-for-financial-iteracy)
“Digital Inequality in Bangladesh” on 19th January 2017 in the daily NewAge
(http://www.newagebd.net/article/7260/digital-inequality-in-bangladesh)