Marketing Professor in Ireland | Ahmed Al Asheq

Marketing Professor in Ireland – Teaching & Academic Experience

Introduction

Ahmed Al Asheq is a Marketing Professor in Ireland with extensive experience teaching undergraduate and postgraduate modules in digital marketing, consumer behavior, international business, and marketing strategy. His teaching philosophy integrates research-led instruction, practical application, and critical thinking development.

Assistant Marketing Professor – DCU Business School, Dublin City University (Sept 2025 – Present)

As an Assistant Professor at DCU Business School, Ahmed delivers cutting-edge marketing education aligned with industry innovation and academic excellence.

Modules Taught:

  • The Changing Consumer

  • Advertising in the Digital Age

  • AI and Responsible Leadership for Digital Marketing

  • Digital Marketing

Key Responsibilities:

  • Delivering interactive lectures and research-informed seminars

  • Integrating AI-driven marketing innovations and virtual influencer marketing into the curriculum.

  • Designing applied assessments based on emerging digital marketing strategies

  • Facilitating workshops to enhance analytical and strategic thinking

  • Providing structured academic guidance on research methodologies and study techniques

His role reflects a strong commitment to modern marketing education in Ireland, particularly in digital transformation and AI in marketing.

Tutor – School of Business, Maynooth University (Feb 2022 – May 2025)

As a Marketing Professor Tutor in Ireland, Ahmed contributed to student development through structured tutorials and academic mentoring.

Modules Taught:

  • International Business (MN215)

  • International Management (MN224)

Key Contributions:

  • Conducting lectures and group discussions on global business strategy

  • Supporting students in understanding cross-cultural management

  • Assisting in grading, course preparation, and academic coordination

  • Managing academic resources via Moodle

Lecturer – World University of Bangladesh (Jan 2019 – Dec 2021)

Before relocating to Ireland, Ahmed served as a Lecturer in Marketing and Business Administration.

Modules Taught:

  • Principles of Marketing

  • Marketing Management

  • Consumer Behavior

  • Microeconomics

Key Responsibilities:

  • Delivering lectures and interactive seminars

  • Organizing industry guest sessions

  • Supervising internship students

  • Mentoring students in research techniques and professional development

Teaching Philosophy and Academic Approach

As a Marketing Professor in Ireland, Ahmed emphasizes:

  • Research-informed teaching

  • Application of market research methodologies in classroom learning

  • Critical thinking and analytical skill development

  • Integration of AI and digital transformation in marketing

  • Student-centered mentoring and academic guidance

His teaching bridges theory and real-world marketing practice, preparing students for careers in digital marketing, international business, and strategic management.